https://www.poweroftheculture.com/events-one daily 0.75 2021-09-15 https://www.poweroftheculture.com/events-one/event-five-z5a4z monthly 0.5 2021-01-11 https://www.poweroftheculture.com/events-one/event-four-a2jje monthly 0.5 2021-01-11 https://www.poweroftheculture.com/events-one/event-three-c6tys monthly 0.5 2021-01-11 https://www.poweroftheculture.com/events-one/event-two-29pr5 monthly 0.5 2021-09-15 https://www.poweroftheculture.com/events-one/event-one-3378a monthly 0.5 2021-01-11 https://www.poweroftheculture.com/contact2 daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/901463da-19ec-448a-bf70-92a9d712de4b/annie-spratt-goholCAVTRs-unsplash.jpg https://www.poweroftheculture.com/lets-talk-about-periods daily 0.75 2021-08-24 https://www.poweroftheculture.com/about daily 0.75 2022-06-22 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/1647865741774-SY6JVYCMH5G70AZQ43JV/unsplash-image-X4d6DUMappU.jpg About The motivation Black culture is loved across the world. Brands use the culture to connect with audiences, as it’s seen as ‘cool’ and ‘trendy’. The things black folk have naturally or have been doing all their lives get presented in the mainstream as the cool ‘new’ thing (e.g. tanned/darker skin or Kim K’s boxer braids). When we do get centre-stage, cultural nuances are often missing, and we’re represented in inaccurate and stereotypical ways. This affects how black people are treated in their everyday lives. Now, we’re not saying that black culture can’t be showcased on a mainstream stage by people outside the culture, but it needs to be done respectfully and with care. Not used without acknowledgement or recognition. When stories are told, let them not be performative, or reduced to just oppressive black trauma stories, and definitely not to the negative stereotypes that society has perpetuated for centuries. Do that and your reputation is on the line. The black community will absolutely call it out, leading to backlash and demands for you to be cancelled immediately. People are not silent about stuff like this anymore. They want, expect and deserve better. Why do we exist? We recognise that brands are starting to do the work to diversify their teams so that culturally nuanced stories can be authentically told. We know this takes time and is not a quick fix but it just can’t wait. We need to see those changes now. This is exactly why Power of the Culture was created, to provide this support. Monique Needham is a storyteller, filmmaker and strategist who lives for telling people stories and wants to empower the black community and change the way the world views us. Removing stereotypes, tropes, negative narratives, invisibility and replacing that with broader, fuller and enriched reflections of the black community. So what do we do exactly? Provide access to insights from voices within the black community, to surface nuances that arise from the intersections of race, gender, sexuality and class Work with you on developing creative that accurately represents the black community Sense check concepts and ideas ahead of creative development Support and provide guidance on ways to incorporate cultural nuance in your stories OUR TEAM HAVE WORKED WITH THE FOLLOWING BRANDS OVER THE YEARS…. Google. Burberry. Tesco. Channel 4. Samsung. Vodafone. https://www.poweroftheculture.com/what-we-do daily 0.75 2022-04-05 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/1647880635416-K3LSU3LQ2U2Z8OMJ0JCV/unsplash-image-T0A173j_XC0.jpg What we do - Culture Check Collective We run 90 minute sessions where you can hear from a collective of black industry professionals. These experts hold a space to sense check ideas, concepts and creative to bring authentic impact to the stories you tell that are for and about black people in your campaigns and projects. Here is some more info on how these sessions work. What you get out of this: Real people. Real experiences. Real insights Understand the important cultural nuances that tell enriched stories Opportunity to have open conversations with diverse people within the black community Learnings and insights that can be used for future projects Contribute to changing the narrative in how black people are represented and perceived, while empowering future black girls and boys Taking the time to pay attention to the cultural nuances and reflect that in your storytelling is so impactful. True reflection of the black community can change the way black people are seen and treated for years to come. We’d love to chat to see how we can help you. https://www.poweroftheculture.com/join-the-collective3 daily 0.75 2022-03-31 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/7583045b-183a-4b20-8724-ca7e22fc7e03/Group+of+friends+hanging+out+-+1920x1280.jpeg Join the collective2 What is the collective? It is made up of black folk who work across, but not limited to, advertising, music, film, photography, fashion, media, the arts, publishing and everyday people from the community who whether intentionally or unintentionally consume content. You are the perfect group to sense check ideas for stories about or for the black community and of course we make sure you get paid for your time. Have your voice heard Power of the Culture doesn’t work without you! It requires a collective voice from people within the culture. One black person doesn’t speak on behalf of all black people. It’s wild that in some work environments think that’s the case. We are on a mission to ensure black voices are being heard and we have an input on the stories that are being told. What we would need from you To be part of group sessions with teams from brands, agencies and various companies and provide your view on story ideas, creative and concepts that are about and targeted to black audiences. This would be on an ad hoc basis so would allow you to fit it in around your schedule. https://www.poweroftheculture.com/community4 daily 0.75 2024-10-08 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/bfe342a1-5971-4809-b56b-8981a6f69a8f/Group+of+friends+hanging+out+-+1920x1280.jpeg Community WHAT IS THE COLLECTIVE? We are made up of black folk who work across, but not limited to, advertising, music, film, theatre, photography, fashion, media, art and design, publishing and fitness and health. You are the perfect group to sense check ideas and concepts for stories about the black community, and of course we make sure you get paid for your time. Here is some more info on how our sessions work. HAVE YOUR VOICE HEARD Power of the Culture doesn’t work without you! It requires a collective voice from people within the culture. One black person can’t speak on behalf of all black people. It’s wild that in some work environments think that’s the case. We are on a mission to ensure that black voices are heard and have an input on mainstream stories about the black community. WHAT WE WOULD NEED FROM YOU Be part of collective sessions with teams from brands, agencies and companies, share your feedback, thoughts and perspective on concepts and story ideas that are about and targeted to black audiences. This would be on an ad hoc basis, so you can fit this in and around your schedule. https://www.poweroftheculture.com/talktous daily 0.75 2022-04-05 https://www.poweroftheculture.com/sooncome daily 0.75 2024-07-26 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/325cf088-bfd3-4399-8883-98f5490c9392/giphy.gif https://www.poweroftheculture.com/the-experience daily 0.75 2024-01-22 https://www.poweroftheculture.com/potcfolk daily 0.75 2024-07-25 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/1721398637470-X8L95XSL4D2FMPS4BZ53/unsplash-image-hWmEV-IahRk.jpg https://www.poweroftheculture.com/potc-script-club daily 0.75 2025-04-14 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/f0699e0e-37f3-41d6-a271-b00b8b231ccd/daniel-thomas-6_NXEMZbUq0-unsplash.jpg https://www.poweroftheculture.com/potc-community daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/cb87a4a1-b10a-41d8-b1fd-85288bac4b55/derick-anies-hDJT_ERrB-w-unsplash.jpg https://www.poweroftheculture.com/new-page daily 0.75 2024-10-21 https://www.poweroftheculture.com/events daily 0.75 2025-01-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Events https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Events https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Events https://www.poweroftheculture.com/the-mixer daily 0.75 2025-01-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d6069999-a012-4166-97ca-493710b6357b/Aro+Ha_0387.jpg https://www.poweroftheculture.com/home10 daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/125f2bb5-5716-4210-80d6-ccec92ccb716/A+Different+World+Lol+GIF+by+HBO+Max.gif https://www.poweroftheculture.com/home daily 1.0 2025-04-01 https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/73f9cb9d-0755-45dc-8175-ff37e88f3daf/oleg-brovchenko-ESalocZuMcI-unsplash.jpg https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/e363b56e-b85a-4ff8-b3ca-43a1394ca52e/034_Mixer01_FOMO_060325_Crd-Devika-Bilimoria_HR.jpg https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/e772643b-a11a-490e-b76f-48a64fc1caf3/anastasiia-nelen-8Jhv8otZMd4-unsplash.jpg https://images.squarespace-cdn.com/content/v1/5f3296cb6307a436eea9c43e/27213bb3-d4ec-4e0a-81fb-c25a9afc5cbd/collins-lesulie-0VEDrQXxrQo-unsplash.jpg https://www.poweroftheculture.com/store daily 0.75 2025-01-27 https://www.poweroftheculture.com/portfolio-1 daily 0.75 2021-09-16 https://www.poweroftheculture.com/portfolio-1/project-six-hegyz monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359057-HKZQQP8MCEM0UI23R57B/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359798-BCTJTJAS19PV54HL6VPM/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847356915-2V61708SR7M0A8IBEJLE/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://www.poweroftheculture.com/portfolio-1/project-five-g2tf7 monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350665-9UOIWAR5X24UBW83TJJO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847351213-Z61O7XETZM827W8NSG74/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350097-XM9U6QFAY9KBBLO1AZSP/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349536-9B5S5JDU6CTTOIHYQPE7/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349032-KE99W4O3PP9147GHRC10/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847348472-8QESU05NL485EPY8X8XO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347954-P3IYHJRVJDA9HIJAOIYW/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://www.poweroftheculture.com/portfolio-1/project-four-b2lwf monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.poweroftheculture.com/portfolio-1/project-three-mkn4a monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847346453-9Q5OWQYQKLUYSEI8HTQ9/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347374-LRJZY9Z3THYAKKDMSW3J/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847345694-G1GWR6PECV9YV30U4V72/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847344987-MHQ4KNDFGIGPTF2COZ6C/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343867-0L1OZAUWGMWQRU45XVH0/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343275-2K532N6VSN9EQGN24WT6/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847342706-683IB8RMYZTUU4LFBADF/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://www.poweroftheculture.com/portfolio-1/project-two-bd6ep monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847341420-H8BGVV7QHLUZ41NQKDDO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340763-INL9ICD0DK2G1M8D7C0L/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340215-08399OG7B1B8UI9HK97O/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847339638-MF4NXTWSJ51TSBFP4AIM/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337890-BMG68HKP3DXYMQZ6BZA6/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337276-72BJU9SDMO608XKWX1Y0/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://www.poweroftheculture.com/portfolio-1/project-one-axh99 monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847336759-YACMFJPFHUW1OQZJXUUF/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847336169-ER4P81V0HWA3SH81W1QR/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847334968-DE82MACUOAUSEZT65M3H/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847334245-H430ILXV7TTE8OBGPEW8/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847333502-CVFRP4WIHRB50F56M888/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847332741-UB05QWW31DIDXCV1C06L/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One